Peep Laja Last updated: September 27, A value proposition is the 1 thing that determines whether people will bother reading more about your product or hit the back button.
In simple terms, a value proposition is a statement of how your product or service will benefit your customer. According to ChartBeatyou have between 5 to 30 seconds to hold the attention of a viewer. Like many companies, Jamaica Inn took a hit when the recession came around.
They lost a lot of business and was pushed up against the wall. Either they did something differently or let the company slowly die.
They ran a value-proposition-centered campaign. Kyle Mais, General Manager of Jamaica Inn, explained that the first thing they did was conduct a marketing audit of the business. What Goes Into a Value Proposition? While value propositions come in various forms, a basic formula includes four things: A headline A list of key benefits An image The headline is the most important part of your value proposition.
Eye-tracking studies have shown that people often look at the headline more than anything else. Use a headline to give a quick statement summing up the benefit of your offer. WordPress does their headline well: While a value proposition should quickly communicate benefits, sometimes more detail is better.
When you want to go into more detail, you can provide a list of key benefits or features that will speak to the viewer.
Finally, you can use an image to tie together those elements and further emphasize your benefits. The image should be used with intention.
However, a picture of your product or something using your product would solidify your value prop. AirBnB does this well. One of the best ways to learn is by looking at examples, so we collected ten examples of successful companies that make it immediately clear what they can do for you and ran through the four questions above for each one.
What is the company selling? What is the benefit of using it? Who is the target customer for this product or service? People who want a personal blog or a business site.
Clear call-to-action to create a website What is the company selling?
Tools that help with mobile optimization. Quickly optimize mobile apps. This is a great example of targeting a specific audience. What makes the offering different from competitors? The background image emphasizes the idea of breaking free.
A tool to helps you manage your money. Easily get better at managing your money. People who want to better manage their money.
Instead of using one tool to manage budget and another to manage bills, you can do all of that in one tool.A value proposition statement is a short and succinct statement that companies use to explain what they do and how it benefits consumers.
It is separate from a company's slogan or motto. It is. Your business’s value proposition is arguably the most important element of your overall marketing messaging.
Check out seven of the best unique value proposition examples we've ever seen, and tips on how to form your own. How to Write a Value Proposition for Your Company. A value proposition is a clear statement of the concrete results a customer will get from purchasing and using your products and/or services.
A value proposition is a short statement that tells your prospect why they should buy from your company. So what is a value proposition then? If you're not the best at sales writing (or writing in general) you're in luck. I've compiled a list of templates you can use to help you write a compelling value proposition.
Try all of them or a few of them to see which template works best for your brand. Geoff Moore’s Value Positioning Statement. A value proposition statement clearly and concisely describes the unique value of a company's products and services.
Phrased differently, it is the company's core objectives, which set it apart. Dear child has many names; elevator speeches, high-concept pitches, value positioning, unique selling proposition, positioning statement etc. The Value Proposition is not .